A Pricing Strategy of Apple, Inc Research Paper

A Pricing Strategy of Apple, Inc - Research Paper Example Some of the software they are marketing includes the Mac OS X Operating System, iTunes media browser, the iWork suite of productivity software, iLife suite of multimedia and creativity, Final Cut Studio suite of professional audio and film-industry software products, Logic Studio suite of music production tools, Safari internet browser and iOS mobile operating system. It is believed that Apple Inc. highly influenced the Computer Industry (John). Â  Apple indeed established a unique and remarkable character and status in the consumer electronics industry. Apple has gained many loyal customers that are truly devoted to the company and to its products and brand, particularly in the United States. According to a news report based from the data in the year 2007, Apple Inc. is one of the high-technology companies with the significant number of loyal customers (Macnn, 2006). In the year 2008, the Fortune magazine, as the most well-liked company in the United States, also acknowledged Apple. Last March 2011, in the eighth annual American Brand Excellence Awards, Apple Inc. was recognized as the best brand that meets the need of small and midsized businesses. (Birmingham Business Journal, 2011) Lastly, on the United Kingdom T3 Awards, Apple won six of the twenty-five awards. Apple’s iPhone was scooped as the Most Anticipated Gadget or 2007, as voted by the Sky News online readers. On the hand, iPod was recognized as the Best Commuter Gadget, Best Music Gadget and Best Gadget of All Time (John).

The Monk & The Riddle Essay Example | Topics and Well Written Essays - 500 words

The Monk & The Riddle - Essay Example My viewpoint contradicts Komisar’s concepts that attribute losses or failures to have close relations to entrepreneurship. It is surprising that Komisar relates failure as justified in entrepreneurship while associating factors such as interest as sole motivators of innovation. Komisar’s adventure with the Monk through their trip up hill and back without paying for the services contradicts entrepreneurial primary and core goals (Kosimar 5). Komisar’s actions involve shifting of entrepreneurship focus from harnessing the motivation to make profits. Instead, Komisar advocates pursuit for passion, gaining experience and satisfaction as vital entrepreneurial goals. I believe an individual’s success in relation to entrepreneurship involves gaining and earning profit from initial capital investments. Similarly, it is surprising that Komisar recommends his own experience involving loss value in as a means of success in entrepreneurship. Based on my viewpoint, Komisar’s perception is surprising in relation to other entrepreneurial contexts because it involves accepting losses and lack of vision in developing an enterprise can cause failure. Lenny is a visionary character and ready to make bold decisions. I perceive Lenny as possessing boldness because of his willingness to interact and share his problems. He identified that Randy could assist him. Based on my viewpoint, Lenny’s character can allow him to take risks and, therefore, is a great entrepreneur. Randy expressed willingness to listen to Lenny for several reasons. First, Randy is passionate to assist individuals who are confident to take the most for their entrepreneurial roles. I perceive Randy as a proud character who believed he understood other people better than they did (Komisar 23). Risk takers such as Lenny are always willing to bet everything for their urge to set up entrepreneurial enterprises. Second, Randy expressed concern about the plight of