Distribution Systems Essay Example | Topics and Well Written Essays - 750 words - 1

Distribution Systems - Essay Example They are carried to different areas to be distributed in different retail outlets. At times, the distribution centers are located near the bottling plants of Coca Cola. The objective of the distribution centre being near to the plant is easy transportation of the bottles into the carrying vans (Berry, â€Å"ColaLife MDCs and Coca Colas Manual Distribution System†). Coca Cola endeavors that everyone should get to enjoy a sip of the Coca Cola drink, no matter where the person is located. For this, the company has a strong distribution system. The entire functioning of the distribution system is looked after by the distribution department. This department covers the purchase point, reaching to the final consumers, delivery, sales and warehousing in the supply chain of Coca Cola. Moreover, the distribution department has the responsibility of looking after the delivery of inventory in more than 8000 centres all over the world. There are four important core areas of the distribution department. These four important areas are – Consumer and Customer Service Systems, Managing Demand and Planning Operations, Infrastructure Planning and Development. The system of customer service and consumer is a way to develop a structure for executing strategies of consumers and customers. The purpose of this framework is to understand the needs and requirements of the customers. Customer is the king in the modern economy. The company wants to promote the strength of its brand through proper consumer and customer services. The system also intends to link the consumers with marketing mechanisms, logistics and warehousing. Distribution of products is pointless without a proper study of consumer demand. Consumer demand is arrived at by the application of quantitative tools. The Demand Management System links up all important stakeholders of the company like the distributors and the suppliers in the final