Apple Computer, Inc. - 1620 Words

Overview Apple Computer, Inc. originated as merely an idea, coming to realization in the basement of Steve Job’s parent’s house. Apple has come a long way since it started and has been acknowledged for its accomplishments in pioneering products, marketing, and services. With the way the business operates, has inspired companies all over the world. As you read, I will be look at how exactly it brought this company to these great accomplishments and what can be learned from the company. Strategic management Apple takes pride in their appearance, which helped them to accomplish high sale volumes, in turn cultivate a large dedicated customer base. When a company is considering strategy, they need to realize where your priorities lie. As†¦show more content†¦One of Apple’s biggest strengths and aspects of their image originates from their vision. Their excellent talent to design creative products and remarkable campaigns has helped Apple exceed even their largest competitors. While most companies try to cut costs when developing a marketing plan, Apple focuses on making their products unique. In fact in 2007, Apple was named the Most Innovated Company by Business Week for the third year in a row (Ireland, Hoskisson, Hitt, 2008). Another great marketing strategies was iTunes music store, where people can preview and download songs right onto their Mac, PC or iPod. The original idea behind iTunes was to offer a solution to the illegal downloading of music and software from rival sources like Napster and Kazaa (Ireland, Hoskisson, Hitt, 2008). With illegal downloading, Apple paid close attention to their external surroundings and decided to use this problem troubling studios and artist as an opportunity. The iTunes solution not only helped their cause and significantly lowered the illegal pirating of music, but it served as a great marketing tool to promote their iPod products. Even though Apple only makes about 10 cents per song, it has provided them with an excellent marketing tool bringing attention and interest to their products (Ireland, Hoskisson, Hitt, 2008). Creativity has helped Apple to triumph. The iPod blew consumers away, providing them